Wisconsin Alliance for Women's Health
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Calling Out Fake Health Centers

Avoiding Fake Health Centers or CPCs

What are These Fake Health Centers?

These centers pretend to be medical clinics that offer health care services and all-options counseling for pregnant people. THEY DO NOT. These fake centers are funded by anti-abortion groups and go by different names like "crisis pregnancy centers" (CPCs) and "pregnancy resource centers." Their aim is to prevent people who are pregnant from accessing abortion in a timely manner. They advertise services such as pregnancy testing, ultrasounds, counseling, and resources. Some even say they offer abortion referrals. However, in reality, they fail to provide medically accurate information and even mislead women about their abortion care options.

If you notice any of these signs, it may be a fake health center:
  • They are not willing to give you any information about their services over the phone, or require that you visit them in person. A center that is not up front about their services is probably hiding something.
  • The center's website or printed materials don't mention any licensed medical staff.
  • They tell pregnant people that they are either too early or too late for an abortion.
  • They require visitors to read or listen to religious materials.

The Fake Clinic Database is a collection of all discoverable crisis pregnancy center locations nationwide, independently verified and regularly updated by Reproaction. We do not, however, list anti-abortion maternity homes where pregnant women are housed before giving birth, often as an arrangement before adoption, sometimes exchanging work or other contract terms for housing. We are proud to provide access to the Fake Clinic Database in an open-source fashion.
These fake centers often use manipulative tactics to get pregnant people to delay real counseling or medical care until it's too late for a legal abortion. Women often say that they went to a so-called "pregnant resource center" first because they believed it was a Planned Parenthood health center or another real medical clinic. These fake health centers are often found through an internet search, a referral from a biased doctor, an advertisement from a billboard, promises of financial help and resources like baby supplies, or misleading signage.
Seek medical care from someone you can trust.
Seek help from a licensed family planning center that will offer you:

  • Non-judgemental, medically accurate information from health care professionals
  • Pregnancy testing
  • Counseling on all options for pregnant people
  • Sexually Transmitted Infection (STI) testing, treatment, and education
  • Birth control and counseling to find the right form for each patient
  • Cancer screenings (breast, cervical, and testicular)
  • Well-Woman exams
  • Pap tests
  • Colposcopies

To find a family planning clinic near you:

  • Visit www.besafewi.org or call 1-800-230-PLAN to find a Planned Parenthood Health Center in Wisconsin
  • Visit opa-fpclinicdb.hhs.gov to locate other licensed Family Planning Centers in Wisconsin
  • Call the MCH Program Phone Line: (608) 266-817

Exposing CPCs: The Violation of Women's Reproductive Rights in Wisconsin

An examination of CPC websites in Wisconsin

Our Study

At a time when women need access to as much evidence-based, medically accurate information about their reproductive health as possible, there is a wide-spread effort to mislead and lie to women through so-called "crisis pregnancy centers" or CPCs, fake health clinics run by anti-choice organizations.

There are more than 3,000 CPCs across the country, and they are usually strategically located near hospitals and abortion clinics in order to confuse or harass women. They may offer free ultrasounds, pregnancy tests, and diapers, despite often having no doctors or licensed medical professionals on the premises. Their websites typically advertise “abortion information” and "pregnancy options counseling," or carry slogans like “We inform. You decide.”
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However, CPCs are not licensed medical facilities, and they neither provide nor refer patients for abortion care. Instead, they actively dissuade pregnant people from seeking and obtaining abortions by manipulating and shaming pregnant people, and by spreading falsehoods regarding the safety and outcomes of the safe and legal medical procedure. Much of this misinformation is fabricated based loosely on flawed, biased, or outdated studies, and does not in any way reflect the current scientific and medical evidence regarding abortion care.

Over the summer of 2018, we conducted a study to examine 20 CPC websites in Wisconsin. Much to our outrage, our research uncovered numerous falsehoods related to:
  • Service availability
  • Mental health
  • Miscarriage
  • Breast cancer

The following outlines actual examples of misinformation published on CPC websites in Wisconsin in comparison with the truth behind their false claims.

Service Availability Misinformation

THEIR FALSE CLAIM:
"You have a right to explore your options before making one of the most important decisions in your life and in your child's life." - from the Carenet Family Resource Center webpage
​60% of CPC's in Wisconsin have misleading information regarding available services on their websites.
100% of Wisconsin-based CPC’s advertise “options counseling” on their websites yet they refuse to offer information on the full range of options available to pregnant people, and actively counsel against abortion.

​Despite advertising comprehensive and unbiased options counseling through email, hotlines, and by appointment, only 40% of sites explicitly state that they do not offer or refer for abortions.

This means that women who are seeking to understand all of the options available to them are being tricked into visiting these CPCs only to be coerced into a limited number of choices that do not include abortion.

Mental Health Misinformation

THEIR FALSE CLAIM:
"While a woman may initially feel relief, the forever pain of being a mother of a dead child has long outlasted any initial relief." - from the Agape Pregnancy Resource Center ​webpage
35% of CPC websites made inaccurate or misleading claims about a link between mental health and abortion
CPCs are notorious for shaming women into making certain decisions related to their pregnancy. They often guilt women into continuing an unintended pregnancy by telling her she's "guaranteed" to experience mental health challenges and will inevitably regret having an abortion.

According to the American Psychological Association “the best scientific evidence published indicates that among adult women who have an unplanned pregnancy the relative risk of mental health problems is no greater if they have a single elective first-trimester abortion than if they deliver that pregnancy.”
​
According to Guttmacher Institute, “evidence shows that the stigma that a woman may feel because she believes that her partner, family, or community will ostracize her for having an abortion-the stigma that antiabortion activists have worked for decades to promote-is itself a key driver of negative mental health outcomes,” not the abortion itself.

Read more about the real science here.

Miscarriage Misinformation

THEIR FALSE CLAIM:
"For pregnant women who have previously had abortions, they now have a 160% increased risk of tubal pregnancy and 200% increased risk of miscarriage" - from the Alpha Life Resource Center website 
25% of the CPC websites offered inaccurate or misleading information about miscarriages
CPCs, which are not licensed medically facilities, often scare women into thinking that if they have an abortion that their future fertility will be compromised.

According to the American College of Obstetricians and Gynecologists (ACOG), “most health care providers agree that one abortion does not affect your ability to get pregnant or the risk of future pregnancy complications.”

Read more about the real science here.

Breast Cancer Misinformation

THEIR FALSE CLAIM:
There is a 50% increase in risk for breast cancer after a woman has had an abortion - from the Alpha lIfe Resource Center website
10% of the CPC websites made inaccurate or misleading claims about a link between abortion and breast cancer. 
Another lie that CPCs love to use links breast cancer to abortion.  It's just another tactic that CPCs use to scare women away from choosing to have an abortion in fear that the procedure could cause them to develop breast cancer.

According to ACOG, “early studies of the relationship between induced abortion and breast cancer risk were methodologically flawed. More rigorous recent studies demonstrate no causal relationship between induced abortions and a subsequent increase in breast cancer risk.”

Read more about the real science here.

Take Action

  • Be smart when searching for pregnancy information online: many CPCs have manipulated their websites so that when people search for “abortion” or “pregnancy help” their pages will appear first in the search results.
  • Spread awareness among your friends, family, and colleagues! CPCs thrive when pregnant people do not know where else to find information regarding their options.
  • Support diaper drives and fundraisers for legitimate family planning clinics and food pantries, rather than those organized by CPCs.
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ExposeFakeClinics.com
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NARAL: The Truth About CPCs
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ReproAction: Hold Fake Clinics Accountable

Examples of Actual Sites in Wisconsin


Did You Know?

  • Delaying a woman's decision by providing misleading or inaccurate information results in more complicated and more expensive care, reducing her access to safe and legal abortion procedures.
  • CPCs in 14 states, including Wisconsin, received $40.5 million in taxpayer funds in 2018, at the expense of legitimate public health and public assistance programs.
  • Wisconsin funds CPCs directly through taxpayer funds. The funding stream is established through a “pregnancy counseling” program administered by the Department of Health Services. Any organization that performs abortions or refers patients to abortion clinics is legally unable to qualify for these funds.

Where are CPCs in Wisconsin?

  • Red pins (84) represent crisis pregnancy centers, green pins (71) represent legitimate family planning clinics, and purple pins (4) represent abortion providers.
  • While only 4 abortion clinics remain in Wisconsin, there are over 80 crisis pregnancy centers in the state​.
  • CPCs are often “strategically” located within ½ mile of hospitals and family planning clinics, sometimes right across the street, resulting in confusion for patients seeking legitimate family planning services.
  • CPCs are also disproportionately located in neighborhoods with higher concentrations of low-income women and women of color.
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  • Home
  • About
    • Our Initiatives >
      • PATCH
      • ECCHO WI
      • ECCOS
      • Wide Awake in Wisconsin
      • Policy Rx: Our Policy Vision
      • Wisconsin Women's Health Advocacy Summit
      • Health Professionals at the Forefront >
        • Unbiased Care in Women's Health
      • Women Win With the ACA
    • News
  • Take Action
    • Vote! >
      • Vote Early!
      • OutreachCircle
    • Census 2020
    • Know Your Legislators >
      • Meeting with Legislators
    • Media Advocacy
    • Policy Watch >
      • Peek at Policy Blog
      • Democracy & Accountability
      • 2021 Legislative Session Review >
        • Legislator Vote Record 2021-22
      • 2019 Legislative Session Review >
        • Legislator Vote Record
      • Executive Blueprint
      • Health Programs >
        • WI Well Woman Program
      • Economic Security >
        • Paid Family Medical Leave
      • Violence Against Women
      • Reproductive Health >
        • Post Roe Abortion Access
        • SCOTUS
        • Truth
        • Timeline of Reproductive Health Threats in WI
        • RESPECT Women Act
        • "Personhood"
        • Pelvic Exam Consent
      • Maternal & Child Health >
        • Momnibus Act
        • Postpartum Medicaid Coverage Expansion
        • Black MCH Justice
        • Healthy Women Healthy Babies
        • Community Based Doulas
        • WI "Cocaine Mom" Law
        • Patient Privacy & Confidentiality
      • State Budget
      • Health Care Reform >
        • Medicaid Expansion
  • Resources
    • Health Care Coverage
    • Resources to be a White Warrior
    • COVID-19 Resources
    • Public Charge Rule
    • Reproductive Justice
  • Connect
    • Events >
      • WI Women United for a Better Budget
      • Belly of the Beast Film Discussion
      • WI Women's Health Congress
  • Support Us
    • Why Support Us?
    • Donate >
      • Foster the Future
    • Shop & Support
    • Workplace Giving
    • Good Night Stories for Rebel Girls
    • The Big Share
    • Day In My Shoes
  • #KindnessIsEverything
  • Shop
    • Kindness Is Everything Wholesale